"Handwoven Luxury: New Arrivals in Our Beni Ourain Rug Collection"BeniOurain #MoroccanRugs HandmadeRugs BerberRugs #EthicalHomeDecor

you lay down a Moroccan rug in your home, you're not just decorating—you’re welcoming centuries of tradition, artistry, and meaning into your space. Each rug is a piece of living history, handwoven by Amazigh (Berber) women in the Atlas Mountains of Morocco. And each one tells a story—of identity, resilience, and beauty passed down through generations.

The Art of Beni Ourain Rugs

Beni Ourain rugs are world-renowned for their simple geometric patterns, soft wool, and neutral tones. What makes them so special isn’t just their design—it's how they’re made. Using techniques that date back hundreds of years, each rug is handwoven from 100% natural wool. No two are exactly alike, and that’s what makes them treasures.

Each symbol woven into the rug has meaning—fertility, protection, strength, or community. These aren't random designs; they're a form of storytelling, often reflecting the weaver’s personal journey or ancestral memory.

Supporting Women Weavers

Behind every rug is a woman—an artist, a mother, a provider. Our mission is to support these women by paying fair wages, ensuring safe working conditions, and giving them the resources they need

Morocco rugs" typically refers to Moroccan rugs, which are traditional handwoven carpets made by indigenous tribes in Morocco. These rugs are known for their distinctive patterns, rich symbolism, and high-quality wool. Here are a few popular types:

1. Beni Ourain Rugs – Handwoven by the Beni Ourain tribes in the Atlas Mountains. They’re known for their soft wool, neutral colors, and geometric black or brown lines on a cream or white background.

2. Azilal Rugs – Colorful and expressive, woven by Berber women in the Azilal region. They often feature bold patterns and vibrant dyes.

3. Boucherouite Rugs – Eco-friendly rugs made from recycled textiles and cloth strips. These are colorful, playful, and unique, often used for more casual or artistic interiors.

4. Kilim Rugs – Flat-woven and lightweight with tribal designs, often used as wall hangings or decorative

   Beni Ourain rugs are traditional Moroccan rugs handwoven by the Beni Ourain tribes, a group of Berber tribes from the Atlas Mountains. These rugs have become highly sought-after in interior design for their minimal, timeless aesthetic and exceptional craftsmanship.

   Key Characteristics of Beni Ourain Rugs:

   • Material: Made from 100% natural wool, often undyed. The wool is typically thick, soft, and plush.

   • Design: Known for their geometric patterns—usually black or brown lines forming diamonds or zigzags—set against a cream or ivory background.

   • Color Palette: Typically monochrome or neutral, though some modern versions use color.

   • Craftsmanship: Hand-knotted using traditional techniques, often taking weeks to complete.

   • Symbolism: The patterns often hold cultural and spiritual meanings, passed down through generations.

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   Beni Ourain rugs are traditional Moroccan rugs handwoven by the Beni Ourain tribes, a group of Berber tribes from the Atlas Mountains. These rugs have become highly sought-after in interior design for their minimal, timeless aesthetic and exceptional craftsmanship.

   Key Characteristics of Beni Ourain Rugs:

   • Material: Made from 100% natural wool, often undyed. The wool is typically thick, soft, and plush.

   • Design: Known for their geometric patterns—usually black or brown lines forming diamonds or zigzags—set against a cream or ivory background.

   • Color Palette: Typically monochrome or neutral, though some modern versions use color.

   • Craftsmanship: Hand-knotted using traditional techniques, often taking weeks to complete.

   • Symbolism: The patterns often hold cultural and spiritual meanings, passed down through generations.

   • Size and Shape: Often rectangular, and range from small accent rugs to large area rugs.

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